The Real Secrets to Self-Service Analytics

Gary Orenstein
Chief Product Officer

The business intelligence and analytics market is on fire!


With Google Cloud buying Looker and Salesforce buying Tableau, it is a new world as we seek to deliver value from data.

Self-service analytics has always straddled the balance between control and agility, or freedom and governance. Any way you look at it, the goals are clear, but the means are not.

We explore:

  • How enterprises can architect for self-service success
  • The role of data warehouses, databases, and data lakes in the analytics equation
  • Where the primary business intelligence platforms fit
  • Building analytics capabilities for multiple groups and users
  • Understanding analytic personas and collaboration best practices